Making Your Case

Available now — a new ebook all about writing case studies:

Making Your CaseYou can download it here, for free and without registration: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies.

What’s inside?

  • Step by step instructions for writing the three essential parts of any successful case study
  • Advanced tips for making your case study more engaging, more credible — and ultimately, more productive
  • Access to three videos about key case study topics
  • Secrets for crafting headlines and subheads that lure readers into your story
  • Handy worksheets you can use as a template for writing your own case studies

“I’ve been waiting for this! I’m currently revamping my company’s case study template and I’ve borrowed heavily from your case study whitepaper. The new content in this ebook is exactly what I needed.”

Stephanie, a visitor to the Kranz On Content blog.