Content and marketing copywriting, writing training, seminars and workshops
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  • Who Is Jonathan
    • 10 Reasons Not to Hire Jonathan Kranz
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Client List / Samples

Home Client List / Samples

The volume and quality of my clients and assignments speaks more persuasively about my work than anything I could say myself. Feel free to look around. If you have a project in mind and would like to see a sample of something you find, drop me a line.

For your convenience, I’ve organized my work by:

Clients Listed Alphabetically
Tactics / Formats
Industries / Verticals
Clients Listed Alphabetically

3Com
AAA
ACI
ACOM
Acorio
Acquia
Actualize Consulting
ADP
AdvantaCare.com
ADP
Amazon AWS
American Express
Amersham Pharmacia
Amica Insurance
AmSouth Bank
Aon Healthcare Insurance Services
Aptean
Arbortext
Asset Control
ARX
AT&T Capital Leasing Services
AT&T ypDirect
Athenahealth
Aurea
Avalara
Bangor Savings Bank
Bank of Oklahoma
Bass & Bradshaw
BioAroma
Bix & Associates
Baystate Health Systems
Baystate Wealth Management
Blue Cross Blue Shield of MA
Blue Cross Blue Shield of NC
Bogart Delafield Ferrier LLC
Bose
Boston College School of Nursing
Boston Print Buyers
Boston Private Bank & Trust
Boston University School of Medicine
Bread Loaf Construction
Brigham & Women’s Hospital
Bredin Business Information
Buyer Persona Institute
CAIA
Candela
Capital Advisors Group
CareMatrix Corporation
Cherwell Scientific
ChoiceLinx
Church of Christ, Scientist
CIO Consultware
Cisco Systems
Citizens Bank
Cityspan
CM Access
Collaborative Action Associates
Collaborative Consulting
Collegiate Funding Services
Colortrieve
Compass Bank
CompTIA
The Consulting Exchange
ConvergiTec
Covenant Health System
CPS Direct
C.R. Bard
CreditComm
Cree
Cronin Direct
Crosswind Strategies
Darling Consulting Group
Datto
Dealer Track
Dell Computers
Dewpoint
Direct Marketing Association
Dow Jones
(Synaptica)
Dragon Direct
ECAMSECURE
eDialog
eShopWorld
eSignLive
Electric Insurance (GE)
Elastic Path
Elsevier
Emptoris
EnerNOC
Enterprise Bank
Epicor
Evergreen Solar Panels
Excalibur Software
Executive Health Group
Exinda
Experian
ExpressPoint
Fallon Clinic
Fastly
Fidelity
Fidelity Ventures
Fine Light
FinLync
Fireman’s Fund
First Essex Bank
Focus First
Franklin Health
GardaWorld
Georges & Murray
Glenmede
Global Immersions
Global Trade Link
GMC Software Solutions
Gomez
GoToMyDoc.com
Great-West Insurance (American Dental
Association affiliate insurance)
Green Mountain Coffee Roasters
Groove Networks
Grove Marketing
Hallmark Health
Harbor Compliance
Harvard Business School Executive Education
Harvard Business School MBA Program
Harvard Global Health Institute (HGHI)
Harvard/Kennedy School of Government
Hattaway Communications
Healthcare Review
Healthy Pet
Hewlett Packard Enterprise
Hitachi
Home Service Store
HubSpot
Hyperion Software
IBM
ICG Commerce
Impetus
INFINET
Infinity QS
Informa
Integrity Wealth Management
InterMedia
InterQual
International Pharmaceutical Industry
Congress (IPIC)
Intuit
iParty.com

iPhrase
JB Hunt
Jones Lang LaSalle
Kadient
The Kessler Group
KS&R
Kyriba
Lake Sunapee Bank
Lantos
Lee Munder Capital Group
L.E.K. Consulting
LeMaitre
Lesley University
Liberty Mutual
Lifeline
LifeTips.com
Lincoln Financial
Manulife/John Hancock
Marathon Technology
MarCam Software
Massachusetts Association for the Blind
Matchmaker.com
MedSafe
MEGA
Merrill DataSite
Metastorm
MHS
Mokrynski & Associates
Moore DM
Morton Hospital and Medical Center
Morton Salt
MOST 529 Advisor Plan (Missouri)
Multicity.com
Music Marketing Network
Mystic Fire Videos
NCR
Network Solutions
New England Controls
New England Healthcare Assembly
Nimble Storage
NORMA Group
NorthEast Imaging
North Reading Medical Associates
Nuance
Nvidia
Nvoicepay
OCI Advantage
OneSource
OpenDNS
OpenView Venture Partner
Oxford Immunotec
Paquin Group
Parterre Garden
Payoneer
Paythrough
Physician’s Management
Pinnacle Strategies
Pitney Bowes
Plymouth Savings Bank
Poets & Writers
Posera
Priority Services
Prism Health Group
Process Unity
Profitero
Progress Software
Provident Bank
Publishers Clearing House
Quick Base
R&L Software
RDW Group
Reader’s Digest
Realization Technologies
Reebok
Reed Elsevier
RentGrow
Reveleus
RHR International
RWS
Ryzex
ROGSI
RR Donnelly
SBLI Life Insurance
Schleicher & Schuell Bioscience
Schlumberger
SecureCare
Shamrock Financial
Signal
Silanis
Skyjack
Skyjet
Smart Page
South Trust Bank
Sovereign Bank
SpaceWorks
Spaulding & Slye Colliers
Speechworks
SpitJack
Sports Stamps Collectors Association
Spryance
St. Jacques Franchise Marketing
Steiff GmbH
Stryker Biotech
SumTime Software
Surebridge
Sweet Kiddles
Symantec
Symmes Hospital & Medical Center
TalkAmerica
Tapinfluence
TeamUp
Telelogic
Terra Lycos
Terranova
Texterity
Thomson Scientific
Time/Warner
Thorp & Co.
TrueSense
TruSecure
TuvSud
Two Step Software
Unica
Upromise Investments
UpToDate
USTrust
User Interface Engineering (UIE)
Vasco
Verizon
Vestmark
Viessmann
Wake Forest University Baptist
Medical Center
Washington Mutual
Wausau Insurance
Wilmington Pediatrics Group
Winchester Hospital
WiredEmpire
Wish Communications
Woburn Family Practice Group
Xerox
YourOffice
Z Corp
ZA Consulting
ZMags

Tactics / Formats

Collateral

Aon Healthcare Insurance Services
Asset Control
Athenahealth
Baystate Wealth Management
Blue Cross Blue Shield of MA
Brigham & Women’s Hospital
CAIA
Candela
CareMatrix Corporation
Cisco Systems
Cityspan
Collaborative Action Associates
Colortrieve
Compass Bank
Elsevier
Enterprise Bank
Fallon Clinic
Fidelity
Franklin Health
Glenmede
Global Immersions
Global Trade Link
Gomez
GoToMyDoc.com
Groove Networks
IBM
Impetus
Jones Lang LaSalle
Lantos
Lee Munder Capital Group
Lesley University
Harvard Business School MBA Program
Harvard/Kennedy School of Government
Liberty Mutual
Lincoln Financial
Mokrynski & Associates
Morton Salt
MOST 529 Advisor Plan (Missouri)
Mystic Fire Videos
New England Controls
New England Healthcare Assembly
NorthEast Imaging
OpenDNS
OpenView Venture Partners
Paythrough
Priority Services
Prism Health Group
Reebok
ROGSI
Shamrock Financial
Skyjet
Smart Page
Sovereign Bank
SpaceWorks
Spaulding & Slye Colliers
Spryance
St. Jacques Franchise Marketing
SumTime Software
Symantec
Upromise Investments
Winchester Hospital

Case Studies

Acorio
Cityspan
ECAMSECURE
Elastic Path
eSignLive
Exinda
GardaWorld
Marathon Technologies
New England Controls
Pinnacle Strategies
Posera
RHR International
R&L Software
RentGrow
Silanis
Spinfish
Two Step Software
Vasco
WiredEmpire
ZMags

Direct Mail

Letter Packages

AAA
American Express
AmSouth Bank
AT&T Capital Leasing Services
Bangor Savings Bank
Cherwell Scientific
CIO Consultware
Collaborative Action Associates
CreditComm
Dell Computers
Dewpoint
Direct Marketing Association
Evergreen Solar Panels
Excalibur Software
Fireman’s Fund
First Essex Bank
Focus First
Great-West Insurance (American
Dental Association affiliate
insurance)
Hitachi
Hyperion Software
Intuit
Lake Sunapee Bank
Lesley University
Manulife/John Hancock
MarCam Software
Merrill DataSite
Music Marketing Network
OCI Advantage
Plymouth Savings Bank
Provident Bank
RR Donnelly
SBLI Life Insurance
SecureCare
South Trust Bank
Sovereign
Bank
Spaulding & Slye Colliers
Surebridge
TalkAmerica
Texterity
TruSecure
UpToDate
US Trust
Verizon
Wake Forest University Baptist Medical Center
Washington Mutual

Catalogs/Buck Slips

Publishers Clearing House
Reader’s Digest
Sports Stamps Collectors Association
Time/Warner (Sound Exchange)

Dimensionals

Executive Health Group
NCR
OneSource

Self-Mailers/Postcards

3Com
Amersham Pharmacia
Amica Insurance (magalog)
Blue Cross Blue Shield of NC
Boston Print Buyers
Church of Christ, Scientist
Citizens Bank
Collegiate Funding Services
Dell Computers
Healthy Pet
Home Service Store
International Pharmaceutical Industry Congress (IPIC)
LeMaitre
Liberty Mutual
Lifeline
Pitney Bowes
Steiff GmbH
Stryker Biotech
TruSecure
Wake Forest University Baptist Medical Center

eBooks/White Papers

ACI
Acorio
ARX
ChoiceLinx
Cisco Sytems
Crosswind Strategies
Dow Jones (Synaptica)
Elsevier
ESW (eShopWorld)
ExpressPoint
GardaWorld
Gomez
Groove Networks
ICG Commerce
Impetus
InfinityQS
Integrity Wealth Management
Intuit QuickBase
Merrill DataSite
Nuance
Pinnacle Strategies
Process Unity
OpenDNS
Realization Technologies
RentGrow
Silanis
St. Jacques Franchise Marketing
Symantec
Tapinfluence
Trillium
Unica
Vasco
Vestmark

eMail Marketing

Cisco Systems
eDialog
Elsevier
Hewlett Packard Enterprise
International Pharmaceutical Industry
Congress (IPIC)
Liberty Mutual
LifeTips.com
Matchmaker.com
MEGA
Network Solutions
Nuance
OpenDNS
Realization Technologies
Terra Lycos
User Interface Engineering (UIE)
Wausau Insurance
Z Corp

Lead Generation

Cisco Systems
Dell Computers
Evergreen Solar Panels
Excalibur Software
Executive Health Group
Green Mountain Coffee Roasters
Groove Networks
Hitachi
Hyperion Software
Lesley University
LifeTips.com
MarCam
NCR
OCI Advantage
OneSource
Priority Services
SpaceWorks
Texterity
TruSecure

Marketing Writing Training and Messaging Facilitation

Amazon AWS
ADP
Aptean
Avalara
Aurea
Bose
Cisco
Cree
Datto
Dealer Track
Elsevier
EnerNOC
ESW (eShopWorld)
Experian
Harbor Compliance
Hattaway Communications
HPE (Hewlett Packard Enterprise)
IBM
InfinityQS
Informa
InKnowVision
Intermedia
Iron Mountain
JB Hunt
JLL (Jones Lang Lasalle)
Kaplan
Kyrion
Lively
LodgeNet
Metastorm
MHS
Moore DM
MPOWR
Nimble Storage
Nvidia
Nvoice Pay
OpenView Partners
Oxford Immunotec
Palo Alto
PandoLogic
Payoneer
Plume
RWS
Schlumberger
Signal
Skyjack
Sleek
Society for Technical Communication
SpotOn
Symantec
Telelogic
Terranova
Trimble
TuvSud
Verizon
Xerox

Print Advertising

Boston Private Bank & Trust
International Pharmaceutical Industry
Congress (IPIC)
iParty.com
Liberty Mutual
Merrill DataSite
RentGrow
Thomson Scientific
Wausau Insurance

Public Relations

Press Releases

Epicor
Lesley University
Managing Software Automation Guides
RentGrow
Schleicher & Schuell Bioscience
SpitJack
Symmes Hospital & Medical Center

Articles (By-lined and ghost-written)

Actualize Consulting
Bank of Oklahoma
BioAroma
Bix & Associates
Baystate Health Systems
Bogart Delafield Ferrier LLC
Boston College School of
Nursing
Boston University School of
Medicine
Bread Loaf Construction
Bredin Business Information
Collaborative Consulting
Darling Consulting Group
ECAMSECURE
eSignLive
Hallmark Health
Healthcare Review
IBM
InterQual
Massachusetts Association for
the Blind
MedSafe
Morton Hospital and Medical
Center
NorthEast Imaging
North Reading Medical
Associates
Physician’s Management
Profitero
RentGrow
Viessmann
Wilmington Pediatrics Group
Winchester Hospital
Woburn Family Practice Group
ZA Consulting

Website Copy

ACOM
Altium
Asset Control
AT&T ypDirect
Buyer Persona Institute
CAIA
Capital Advisors Group
Cityspan
Collaborative Consulting
CM Access
The Consulting Exchange
ConvergiTec
Dell Computers
ECAMSECURE
Electric Insurance (GE)
Elsevier
Emptoris
FinLync
GardaWorld
GMC Software Solutions
Harvard Business School Executive Education
Harvard Business School MBA Program
Harvard Global Health Institute (HGHI)
INFINET
International Pharmaceutical Industry
Congress (IPIC)
iPhrase
The Kessler Group
Lantos
Lee Munder Capital Group
L.E.K. Consulting
Lesley University
LifeTips.com
Multicity.com
NORMA Group
NorthEast Imaging
Nuance
Parterre Garden
Poets & Writers
Reveleus
RHR International
Ryzex
SpitJack
St. Jacques Franchise Marketing
Sweet Kiddles
Symantec
Tapinfluence
TeamUp
User Interface Engineering (UIE)
Vestmark
WiredEmpire
YourOffice

Industries / Verticals

Agencies

CPS Direct
Cronin Direct
Dickinson Direct
Dragon Direct
eDialog
EMI Strategic Marketing
Fine Light
Georges & Murray
Grove Marketing
Hattaway Communications
Moore DM
RAW Group
spotONvision
St. Jacques Franchise Marketing
Tapinfluence
Thorp & Co.
Trinity Communications
TrueSense
Wilde Direct
Wish Communications

Banking/Financial Services

AmSouth Bank
ACI
Bangor Savings Bank
Bank of Oklahoma
Baystate Wealth Management
Boston Private Bank
& Trust
Capital Advisors Group
Citizens Bank
Collegiate Funding Services
Compass Bank
Crosswind Strategies
Darling Consulting Group
Enterprise Bank
Fidelity
Fidelity Ventures
First Essex Bank
Glenmede
INFINET
Integrity Wealth Management
The Kessler Group
Lake Sunapee Bank
Lee Munder Capital Group
Lincoln Financial
Manulife/John Hancock
MOST 529 Advisor Plan (Missouri)
OpenView Venture Partners
Plymouth Savings Bank
Provident Bank
Shamrock Financial
South Trust Bank
Sovereign Bank
US Trust
Washington Mutual

B2B Services

ACOM
Acorio
Actualize Consulting
ADP
Altium
Amazon AWS
Aptean
AT&T Capital Leasing Services
AT&T ypDirect
Avalara
Bix & Associates
Boston Print Buyers
Buyer Persona Institute
CM Access
Collaborative Action Associates
CompTIA
The Consulting Exchange
ConvergiTec
Dealer Track
Direct Marketing Association
ECAMSECURE
Emptoris
EnerNOC
ESW (eShopWorld)
ExpressPoint
Focus First
GardaWorld
Global Immersions
Global Trade Link
GMC Software Solutions
Harbor Compliance
ICG Commerce
Informa
Kadient
Kyrion
L.E.K. Consulting
LifeTips.com
Mokrynski & Associates
Multicity.com
Nvidia
Nvoicepay
OneSource
Oxford Immunotec
Payoneer
Paythrough
Pitney Bowes
Priority Services
Process Unity
Profitero
Realization Technologies
Reed Elsevier
RHR International
RR Donnelly
RWS
Schlumberger
Signal
Skyjet
Smart Page
St. Jacques Franchise Marketing
Tapinfluence
TuvSud
User Interface Engineering (UIE)
Verizon
YourOffice

Consumer Products

Bose
Church of Christ, Scientist
Evergreen Solar Panels
Green Mountain Coffee Roasters
Home Service Store
iParty.com
Music Marketing Network
Mystic Fire Videos
Publishers Clearing House
Reader’s Digest
Reebok
SpitJack
Sports Stamps Collectors Association
Steiff GmbH
TalkAmerica
Time/Warner

Consumer Services

AAA
American Express
CreditComm
Healthy Pet
Matchmaker.com
Parterre Garden
Sweet Kiddles

Higher Education

Boston College School of Nursing
Boston University School of Medicine
Harvard Business School Executive Education
Harvard Business School MBA Program
Harvard Global Health Institute (HGHI)
Harvard/Kennedy School of Government
Lesley University

Healthcare / Medical / Pharma

AdvantaCare.com
Amersham Pharmacia
Athenahealth
BioAroma
Baystate Health Systems
Blue Cross Blue Shield of MA
Blue Cross Blue Shield of NC
Bogart Delafield Ferrier LLC
Boston College School of Nursing
Boston University School of Medicine
Brigham & Women’s Hospital
Candela
CareMatrix Corporation
Cherwell Scientific
Colortrieve
Covenant Health System
C.R. Bard
Executive Health Group
Fallon Clinic
Franklin Health
GoToMyDoc.com
Hallmark Health
Healthcare Review
IBM
InterQual
International Pharmaceutical Industry
Congress (IPIC)
Lantos
Lifeline
LeMaitre
MedSafe
Morton Hospital and Medical Center
New England Healthcare Assembly
NorthEast Imaging
North Reading Medical Associates
OCI Advantage
Paquin Group
Physician’s Management
Prism Health Group
Schleicher & Schuell Bioscience
SecureCare
Spryance
Stryker Biotech
Symmes Hospital & Medical Center
UpToDate
Wake Forest University Baptist
Medical Center
Wilmington Pediatrics Group
Winchester Hospital
Woburn Family Practice Group
ZA Consulting

High-Tech / IT / Software

ARX
3Com
Acquia
Asset Control
Arbortext
CIO Consultware
Cisco Systems
Cityspan
Dell Computers
Dewpoint
Dow Jones (Synaptica)
Epicor
Elastic Path
EnerNOC
eSignLive
Excalibur Software
Exinda
Hewlett Packard Enterprise
HubSpot
Gomez
Groove Networks
Hitachi
Hyperion Software
IBM
Impetus
Infinity QS
Intuit
iPhrase
Marathon Technologies
MarCam Software
MEGA
Merrill DataSite
Metastorm
NCR
Network Solutions
Nimble Storage
Nuance
OpenDNS
Progress Software
R&L Software
Reveleus
Ryzex
ROGSI
Silanis
SpaceWorks
Speechworks
Surebridge
SumTime Software
Symantec
Tapinfluence
TeamUp
Telelogic
Terra Lycos
Texterity
TruSecure
Two Step Software
Unica
Vasco
WiredEmpire
Z Corp
ZMags

Insurance

Amica Insurance
Aon Healthcare Insurance Services
ChoiceLinx
Electric Insurance (GE)
Fireman’s Fund
Great-West Insurance (American
Dental Association affiliate
insurance)
Liberty Mutual
SBLI Life Insurance
Wausau Insurance

Manufacturing/Industry

Cree
JB Hunt
Skyjack
Viessmann

Media

Bredin Business Information
CXO Media
DIRECT Magazine
DM News
Elsevier
Harvard Management Communications Letter
Healthcare Review
MarketingProfs.com
Melrose Free Press
National Public Radio:
All Things Considered

Physician’s Management
Poets & Writers
RainToday.com
Thomson Scientific
Winchester Star

Real Estate/Construction

Bread Loaf Construction
CareMatrix Corporation
Jones Lang LaSalle
RentGrow
Spaulding & Slye Colliers

What clients say about Kranz

I think the biggest takeaway with Jonathan is conveying the simplicity of language. And I know for myself, I was at that point where I was doing the work, I was getting the clients mainly because of discovery calls and from speaking, right? But putting that on my website, I wasn’t communicating right. It was too wordy. And with Jonathan’s guidance in the workshop, it allowed me to simplify the language and still make it very human. And now I get probably 60% of my business through organic traffic because I’m ranking, because of the clarity of my message on my website.
Michelle Ngome
Diversity Marketing Consultant, Line25 Consulting
Founder, African-American Marketing Association

I consider Jonathan to be one of the best talents on the market today. He tackles copy from a true strategic marketing perspective — an approach that generates incisive, relevant copy, regardless of industry or category. Jonathan’s collaborative spirit also makes him a real partner in the creative process, whether it’s a pressurized pitch or a slam-dunk for an existing client.
Sally Moren
Director, Strategy and Planning
Wilde Direct

Jonathan’s passion for understanding a client’s business makes him a trusted partner and valuable extension of our team. He owns the client’s challenge and asks relevant questions to help them achieve their communications objectives. The end result is always a creative product that is on time, and on strategy.
Allison Flett
Account Executive
Trinity Communications, Inc.

Sample work

References and samples are always available by request. In the meantime, you can visit or download the following selections that represent some of the range of my work:

Websites:

  • Harvard Business School MBA Program
  • Poets & Writers
  • Ryzex

eBooks:

  • The Taxonomy Folksonomy Cookbook: Finding the right recipe for organizing enterprise metadata
  • The 9 Noble Truths of Customer Experience: Website wisdom for everyone in the organization
  • 8 Ways to Save on Freight and Fuel: How to raise your POS & PC maintenance
    standards while lowering your costs

© 2009-2017. Jonathan Kranz. All Rights Reserved.