For marketers who want their B2B and B2C without the BS . . . Make yourself at home here with Kranz Communications. Chances are, there’s an eBook, an article, a blog post or a video on this site that will help make your good marketing even better.
I’m the proud father of an animated Flash video for Elsevier’s new SciVerse platform. Read on for story and link.
Continue →The tenth and final part in a 10-part series of reflections on copy, communications and client services. Today’s topic: keep the change.
Continue →The ninth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: do not touch the “send” button with an itchy trigger finger.
Continue →The eighth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: brochure bashing.
Continue →What Are You Going to Do About Content?
You’ve heard all the buzz: marketing is no longer about interrupting prospects with your messages (outbound marketing), but luring them with content that means something to them (inbound marketing). Mike Volpe of HubSpot says that today, marketers are publishers. Seth Godin (he of the purple cow and the shiny head) says this kind of marketing is the only kind left.
I’m not quite as apocalyptic as all that, but…
I love writing for my clients. But sometimes, your best bet is to have me teach you and your colleagues how to create compelling content…write magnetic Web copy…tell unforgettable business stories…and craft sales-and-lead generating offers. Bring me to you through my in-house marketing writing seminars.
