Recent Blog Posts

Content teams interview with Joseph Kalinowsky

blog, content marketing // 09.29.2014

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Content teams interview with Joseph Kalinowsky

It’s your turn to apply the power of ebook marketing eBooks earn credibility, establish your authority and win your prospects’ trust. In more than 40 (not a typo!) pages packed with practical tips, hints and how-to’s anyone can use, The eBook eBook gives you everything you need to succeed with content customers want to read. [...]

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Seriously “ridiculous”: An interview with Tim Washer

blog, content marketing // 09.24.2014

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Seriously “ridiculous”: An interview with Tim Washer

A very funny man shares very intelligent insights on content creation and content team management.

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Boston digital marketing seminar, October 18 -19: Sleek Marketing University

blog, content marketing, marketing training // 09.23.2014

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Live or work in the Boston area and want to learn more about digital marketing? Check out Sleek Marketing University — I have discounts and free tickets to give away!

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Content team ideas from Michele Linn

blog, content marketing // 09.22.2014

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Content team ideas from Michele Linn

When you manage content for the Content Marketing Institute, you really know what it means to lead content creation teams. Inside: a preview of what Michele Linn has to say about content management.

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Featured Article

What Are You Going to Do About Content?
You’ve heard all the buzz: marketing is no longer about interrupting prospects with your messages (outbound marketing), but luring them with content that means something to them (inbound marketing). Mike Volpe of HubSpot says that today, marketers are publishers. Seth Godin (he of the purple cow and the shiny head) says this kind of marketing is the only kind left.

I’m not quite as apocalyptic as all that, but…

I can feed your sales pipeline.
But I can also teach your people how to fish…

I love writing for my clients. But sometimes, your best bet is to have me teach you and your colleagues how to create compelling content…write magnetic Web copy…tell unforgettable business stories…and craft sales-and-lead generating offers. Bring me to you through my in-house marketing writing seminars.