Recent Blog Posts

Meet content creation team contributor Martha Gallagher

blog, content marketing // 09.19.2014

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Meet content creation team contributor Martha Gallagher

You have three weeks to rebrand a company that has nearly tripled in size. That’s Martha’s content creation team story, and it will be an exciting part of the upcoming ebook on building successful content creation teams.

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Building content creation teams — you wanna’ join in?

blog, content marketing // 09.18.2014

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Building content creation teams — you wanna’ join in?

I’m lining up an outstanding list of content leadership experts for a new book on building content creation teams. Will you be one of them?

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Working with a freelance blogger

B2B marketing, blog, content marketing // 08.15.2014

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My friend Margie Dana has great advice for working more effectively with a freelance blogger.

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Apple believes in in-house training — why don’t you?

blog, marketing training // 08.11.2014

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Apple believes in in-house training — why don’t you?

No bull: Apple invests in in-house training for its employees. Shouldn’t you?

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Featured Article

What Are You Going to Do About Content?
You’ve heard all the buzz: marketing is no longer about interrupting prospects with your messages (outbound marketing), but luring them with content that means something to them (inbound marketing). Mike Volpe of HubSpot says that today, marketers are publishers. Seth Godin (he of the purple cow and the shiny head) says this kind of marketing is the only kind left.

I’m not quite as apocalyptic as all that, but…

I can feed your sales pipeline.
But I can also teach your people how to fish…

I love writing for my clients. But sometimes, your best bet is to have me teach you and your colleagues how to create compelling content…write magnetic Web copy…tell unforgettable business stories…and craft sales-and-lead generating offers. Bring me to you through my in-house marketing writing seminars.