Recent Blog Posts

Complexity Simplified: A Better Way to Curate Content

B2B marketing, blog, content marketing // 02.05.2017

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Complexity Simplified: A Better Way to Curate Content

Between the strategy that leads us and the tactics that feed us, there’s a gap that frustrates us. Jim Burns has a way to build a better content bridge.

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Content Marketing Awards 2017 now open!

blog, content marketing // 02.01.2017

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Content Marketing Awards 2017 now open!

The CMA awards are now accepting entries. Will yours be among them?

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Video: Fundamentals of copywriting, handling the difficult stuff

B2B marketing, blog, content marketing // 11.07.2016

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Video: Fundamentals of copywriting, handling the difficult stuff

Hot-off-the-press video about storytelling, knowing your audience, and leveraging danger for your advantage.

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Why storytelling matters: video and podcasts

blog // 11.02.2016

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What do the great content companies know that you don’t?  They know how to create great content, not just once in a while, but time and time again. The secret? There are seven of them, and they all help you build and manage killer content creation teams. Learn the real secrets from the real masters: […]

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Featured Article

What Are You Going to Do About Content?
You’ve heard all the buzz: marketing is no longer about interrupting prospects with your messages (outbound marketing), but luring them with content that means something to them (inbound marketing). Mike Volpe of HubSpot says that today, marketers are publishers. Seth Godin (he of the purple cow and the shiny head) says this kind of marketing is the only kind left.

I’m not quite as apocalyptic as all that, but…

I can feed your sales pipeline.
But I can also teach your people how to fish…

I love writing for my clients. But sometimes, your best bet is to have me teach you and your colleagues how to create compelling content…write magnetic Web copy…tell unforgettable business stories…and craft sales-and-lead generating offers. Bring me to you through my in-house marketing writing seminars.