Recent Blog Posts

Video: Fundamentals of copywriting, handling the difficult stuff

B2B marketing, blog, content marketing // 11.07.2016

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Video: Fundamentals of copywriting, handling the difficult stuff

Hot-off-the-press video about storytelling, knowing your audience, and leveraging danger for your advantage.

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Why storytelling matters: video and podcasts

blog // 11.02.2016

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What do the great content companies know that you don’t?  They know how to create great content, not just once in a while, but time and time again. The secret? There are seven of them, and they all help you build and manage killer content creation teams. Learn the real secrets from the real masters: […]

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What some people stole from Content Marketing World 2016

blog, content marketing // 11.01.2016

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What some people stole from Content Marketing World 2016

Quick. 43 people have taken insights from Content Marketing World. Catch them before they get away.

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The Fab 4 Digital Marketing Skills (Sez I)

B2B marketing, marketing training // 10.28.2016

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The Fab 4 Digital Marketing Skills (Sez I)

I give you a bonus 5th tip to reward your interest in my list of top 4 skills for digital marketers.

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Featured Article

What Are You Going to Do About Content?
You’ve heard all the buzz: marketing is no longer about interrupting prospects with your messages (outbound marketing), but luring them with content that means something to them (inbound marketing). Mike Volpe of HubSpot says that today, marketers are publishers. Seth Godin (he of the purple cow and the shiny head) says this kind of marketing is the only kind left.

I’m not quite as apocalyptic as all that, but…

I can feed your sales pipeline.
But I can also teach your people how to fish…

I love writing for my clients. But sometimes, your best bet is to have me teach you and your colleagues how to create compelling content…write magnetic Web copy…tell unforgettable business stories…and craft sales-and-lead generating offers. Bring me to you through my in-house marketing writing seminars.