For marketers who want their B2B and B2C without the BS . . . Make yourself at home here with Kranz Communications. Chances are, there’s an eBook, an article, a blog post or a video on this site that will help make your good marketing even better.
More news about the HBS MBAs who are loading an RV with big dreams and biz skills and taking them to entrepreneurs across America.
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You’ll never guess who made it to the list.
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Look at this abomination of a tagline. It demands Charlton Heston’s fists, pounding the surf: why God, why?
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Kids today, they just want to have funds. For college, they’ll need them. Read on for insights gleaned from the old, higher-ed highway.
Continue →What Are You Going to Do About Content?
You’ve heard all the buzz: marketing is no longer about interrupting prospects with your messages (outbound marketing), but luring them with content that means something to them (inbound marketing). Mike Volpe of HubSpot says that today, marketers are publishers. Seth Godin (he of the purple cow and the shiny head) says this kind of marketing is the only kind left.
I’m not quite as apocalyptic as all that, but…
I love writing for my clients. But sometimes, your best bet is to have me teach you and your colleagues how to create compelling content…write magnetic Web copy…tell unforgettable business stories…and craft sales-and-lead generating offers. Bring me to you through my in-house marketing writing seminars.
