For marketers who want their B2B and B2C without the BS . . . Make yourself at home here with Kranz Communications. Chances are, there’s an eBook, an article, a blog post or a video on this site that will help make your good marketing even better.
Fifth and last in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Continue →Fourth in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Continue →Third in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Continue →Second in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Continue →What Are You Going to Do About Content?
You’ve heard all the buzz: marketing is no longer about interrupting prospects with your messages (outbound marketing), but luring them with content that means something to them (inbound marketing). Mike Volpe of HubSpot says that today, marketers are publishers. Seth Godin (he of the purple cow and the shiny head) says this kind of marketing is the only kind left.
I’m not quite as apocalyptic as all that, but…
I love writing for my clients. But sometimes, your best bet is to have me teach you and your colleagues how to create compelling content…write magnetic Web copy…tell unforgettable business stories…and craft sales-and-lead generating offers. Bring me to you through my in-house marketing writing seminars.
