Recent Blog Posts

Working with a freelance blogger

B2B marketing, blog, content marketing // 08.15.2014

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My friend Margie Dana has great advice for working more effectively with a freelance blogger.

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Apple believes in in-house training — why don’t you?

blog, marketing training // 08.11.2014

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Apple believes in in-house training — why don’t you?

No bull: Apple invests in in-house training for its employees. Shouldn’t you?

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Defining Your Content Turf

Video // 02.24.2014

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Defining Your Content Turf

The second video presentation in a series about building your content strategy, Defining Your Turf helps you define the all-crucial what — what will your content be about? What can you own that’s distinctive and urgent?

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Setting Business Goals for Your Content Strategy

Video // 02.14.2014

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Setting Business Goals for Your Content Strategy

Creating a content strategy? First, you need to define and clarify your business goals. Here’s how.

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Featured Article

What Are You Going to Do About Content?
You’ve heard all the buzz: marketing is no longer about interrupting prospects with your messages (outbound marketing), but luring them with content that means something to them (inbound marketing). Mike Volpe of HubSpot says that today, marketers are publishers. Seth Godin (he of the purple cow and the shiny head) says this kind of marketing is the only kind left.

I’m not quite as apocalyptic as all that, but…

I can feed your sales pipeline.
But I can also teach your people how to fish…

I love writing for my clients. But sometimes, your best bet is to have me teach you and your colleagues how to create compelling content…write magnetic Web copy…tell unforgettable business stories…and craft sales-and-lead generating offers. Bring me to you through my in-house marketing writing seminars.