Recent Blog Posts

One of Ann Handley’s top tips for creating a writing culture? Training!

blog, content marketing, copywriting, marketing training // 11.22.2014

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One of Ann Handley’s top tips for creating a writing culture? Training!

Want to create a culture of writing? Ann Handley says you should invest in writing training.

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Content teams interview with Ted Karczewski

blog, content marketing, marketing training // 10.15.2014

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Content teams interview with Ted Karczewski

When you manage an online magazine as ambitious as the Content Standard, you understand the importance of telling a good story. Ted Karczewski shares his own content story with us.

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Content teams interview with Amanda Maksymiw

blog, content marketing, marketing training // 10.13.2014

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Content teams interview with Amanda Maksymiw

See how Amanda Maksymiw uses content to extend her company’s value to a brand new market segment.

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Content teams interview with Ryan Petersen of CDW

blog, content marketing, marketing training // 10.08.2014

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Content teams interview with Ryan Petersen of CDW

You used to focus on products, now you’re concentrating on services. How do you use content to make the transition? Ryan Petersen tells the CDW story.

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Featured Article

What Are You Going to Do About Content?
You’ve heard all the buzz: marketing is no longer about interrupting prospects with your messages (outbound marketing), but luring them with content that means something to them (inbound marketing). Mike Volpe of HubSpot says that today, marketers are publishers. Seth Godin (he of the purple cow and the shiny head) says this kind of marketing is the only kind left.

I’m not quite as apocalyptic as all that, but…

I can feed your sales pipeline.
But I can also teach your people how to fish…

I love writing for my clients. But sometimes, your best bet is to have me teach you and your colleagues how to create compelling content…write magnetic Web copy…tell unforgettable business stories…and craft sales-and-lead generating offers. Bring me to you through my in-house marketing writing seminars.