Between the strategy that leads us and the tactics that feed us, there’s a gap that frustrates us. Jim Burns has a way to build a better content bridge.
TechCrunch took a bite out of content marketing. But here’s something every tech marketer should really chew on if they want to be taken seriously by buyers.
When your product is the same old, same old, how do you say something new? Here’s how to associated your parity product with meaningful distinction.
You know what they say about the best laid plans. (It’s not, “How did they get so lucky?) Make sure you run your plans against these reality checks.
There are many tactics that MIGHT work, but for your content strategy to succeed, you need to concentrate on the ones that WILL work under real-world business conditions.
To succeed, your content subject matter area — your turf — needs these three things to sustain and fulfill your strategy…
Don’t confuse tactical content objectives with your most important starting point: determining your strategic business goals. (Plus, save $100 on CMW registration!)
What’s the difference between wishful content thinking and successful content execution? An intelligent strategy that includes the following components…