Upcoming Speaking Engagements
Remember....
You can always bring my expertise directly to your organization through my in-house writing training.
In addition, you may see (or hear) me in action at the following events:
Coming events:
June 17-18, 2009: Exclusive writing workshops for Kaplan Schweser
July 9, 2009: eComXpo. Topic -- Now You’re Cooking: How a Dow Jones eBook Boosted Brand and Tripled Lead-Gen Expectations. Stay tuned for details.
August 1, 2009: InKnowVision Institute: Creating Magnetic Marketing: How Professionals Can Use Their Expertise to Connect with Customers
Previous engagements:
May 19, 2009: Lure 'em, Hook 'em and Hold 'em at the New England XPO for Business in Boston.
Speaking to a full house at the May 19, 2009 NE XPO for Business.
March 18, 2009: How to Write Killer Collateral that Moves Prospects through the Sales Funnel, 1:00 PM ET
July 9, 2008: Direct Mail: Strategies to Boost Your Return & Attract Customers with Progressive Business Audio Conferences.
June 9-10, 2008: MarketingProf's Business-to-Business Forum, 2008 in Boston -- 10 Web Content Foul-Ups – and How to Fix Them!
March 12, 2008: How to Write Killer Collateral That Moves Prospects Through the Sales Funnel webinar sponored by Progressive Business Audio Conferences.
February 27, 2008: Untangling the Web: Writing Web Copy that Works, a full-day, in-house copywriting workshop for LodgeNet Interactive.
Jonathan's Web writing workshop was a great investment that will pay off many times over. His exercises led our team to valuable new insights about writing for the Web while reminding us of good writing fundamentals that can be applied anywhere. As an in-house creative team it's sometimes easy to get locked in to certain ways of doing and saying things; Jonathan's outside perspective and engaging style were exactly what we needed to bring focus and energy to our new Website project, and the final product will be better as a result.
Jay Waltner
Brand Communication & Creative Specialist
LodgeNet Interactive Corporation
We brought Jonathan in for a full-day workshop and everyone in attendance thought it was time very well spent. He was able to customize the day to align with our specific situation and it was a great benefit to get everyone charged with writing on the same page for greater consistency. Jonathan kept the day interesting and threw a lot of hands-on exercises our way so we could practice what we had learned. I’ve always gauged the impact of a seminar or workshop on how engaged I am as a participant. In this case, I was so engaged that the time passed much too quickly. A full-day session seemed to only last a few hours and I was left wanting more time. If a company wants to improve the clarity and effectiveness of their communication, hiring Jonathan is a must.
Scott Ostman
Creative Director Marketing Communications
LodgeNet Interactive Corporation
October 17, 2007: Quick and Dirty Case Studies for the Society for Technical Communication.
October 1-2, 2007: MarketingProfs Business-to-Business Forum in Chicacgo. In Beyond Brochures: A Premium Approach to Building Credibility and Sales, I showed participants how clients, St. Jacques, created a report that lifted them from obscurity to media fame, new business, hot leads and industry prominence -- and how their companies could leverage content to do the same.
July 19, 2007: Arm Your Sales Team with Collateral That B2B Prospects Really Want, a virtual seminar available for viewing, now! Learn how to attract leads and move propsects along the sales pipeline through content readers actually desire. Here's what some of the participants had to say:
"Specificity made it worth every minute. Having the handout in advance -- particularly since it has lots of valuable (and again, specific) illustrations -- is very nice. Also, I took away actionable ideas about how to overcome lack of case studies for new businesses. Really appreciated the level of expertise and command of the subject that Jonathan brings to this topic."
"Worth our precious time, something to learn even at a high level."
"This seminar will help us radically change our web content and the way we communicate. This can help us take us to the next level!"
"This is one of the best online seminars I have ever participated in."
"Excellent high level primer for how to approach making collateral."
"I'd tell them that this is the seminar to take in if they want to make their marketing and sales copy have impact and meaning...enough that customers would trust you and value what you say."
July 10, 2007: Magnetic Marketing Writing: Unleashing your power to attract prospects, win customers, a custom half-day seminar for Telelogic North America
March 8, 2007: Lure 'em, Hook 'em and Hold 'em: B2B Copywriting at the Boston Chapter of the American Marketing Association.
February 26, 2007: Creating Collateral that Works: 6 Tips for Preparing B2B Collateral for Sales Teams, by the New England Direct Marketing Association.
Watch it now! Enjoy my free, online webinar, Creating Content Streams for Web Watering Holes, sponsored by The Product Management View. First offered live on October 4, 2006, the recording gives you thirty-minutes of insight on Web content development -- what, where and how to create it -- plus fifteen minutes of participant-generated Q&A.
December 7, 2006: How to Write Copy that Works, an exclusive presentation for Microsoft Independent Software Vendors.
I wish I could select an option, "I would *strongly* recommend this event to others." This was probably the best Microsoft-sponsored presentation I have seen and heard. Thank you!
Anonymous session participant responding to Microsoft follow-up survey
July 20, 2006: Quick and Dirty Case Studies, a hands-on workshop on creating effective case studies, sponsored by the Boston Product Management Association.
June 15, 2006: Direct Mail Strategies: What's Hot, What's Not in B2B, B2C and Not-For-Profit at the annual NEDMA conference. Read what I had to say there in the DIRECT article, Live From NEDMA: Technology Needs to Make Sense, Say Direct Mail Pros.
April 28, 2006: Compelling Introductions: Generating Leads at Big Companies, a breakfast presentation for the Boston Area Business Exchange.
April 21-22, 2006: Finders, Keepers: Finding Prospects & Keeping Customers, a two-day executive retreat sponsored by MarketingProfs.com.
I attended Jonathan Kranz’s session “Uncovering Your Company’s Story to Find Customers” at the MarketingProfs Conference in April and found it to be extremely helpful and informative. He outlined the path to developing a compelling story to help illustrate our capabilities to prospective customers. He clearly defined tactics I could employ immediately to improve the effectiveness of our website copy, case studies and press releases. I’ve attended several conferences and very often walked away from some sessions a little overwhelmed as to how the materials apply to my work. Jonathan does a great job of using examples from a variety of scenarios to help paint a picture of how you can make the techniques work for you. I highly recommend attending one of his seminars.
Elizabeth Grant
Marketing Manager & Creative Director
ExpressPoint Technology Services
February 22, 2006: Crafting Killer Web Content, a teleseminar for Communitelligence.com.
December 13, 2005: B2B Web Power Workshop for the Publicity Club of New England.
November 17, 2005: Collateral with Conviction for the Boston Chapter of the Business Marketing Association.
September 15, 2005: B2B Web Power Webinar for MarketingProfs.com.
May 26, 2005: Getting Your Word’s Worth: Website writing that boosts search engine rankings and visitor value for the Boston Chapter of the Business Marketing Association.
I found the presentation to be very informative and the timing couldn't have been better. I am excited to put what I learned last night into action on our current website project. I just hope we're ready to handle the increased inquiries.
Corey Marcotte
Operation Coordinator/Sr. Applications Engineer
Beswick Engineering
February 9, 2005: Quick & Dirty Case Studies and Press Releases for Trinity Communications and Smart Page Technologies.
I really enjoyed the workshop with Jonathan. I cannot tell you how helpful it was for me. Already I've incorporated many of his ideas and suggestions into a press release that I reworked.
Cindy Hendelman
Marketing Communications Manager
Lasertone Corporation and Smart Page Technologies
(781) 620-1154
