You know your content efforts are too piecemeal to move your marketing needle, but you’re not sure how to create and execute a content marketing plan.
Your website is in dire need of a refresh fit for your target audience, but you cannot achieve consensus on web strategy and planning.
Your current core messages fail to excite buyer interest, yet you haven’t found a way to map your key capabilities to urgent buyer concerns.
For these and other marketing challenges, you need to bring out the best from your team. Their experience and expertise can move you in the right direction – if you can coordinate them to uncover new insights and arrive at a consensus for new plans.
An outsider who can bring out the best from your insiders
I can help you design and fulfill in-house workshops that address and resolve longstanding marketing challenges.
I’ve helped Harvard Business School package its non-MBA educational offerings to executives and enterprises…led a cross-silo Symantec brainstorming session to reconcile and integrate its multiple cloud security services…coordinated a major web reboot for a global health institute led by a MacArthur “genius” grant recipient.
What can I do for you?
Contact me to discuss creating a live event (workshop, brainstorm, meeting) in which I draw out the best from your team – to help you get the best results from your marketing.