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From the author of Writing Copy for Dummies, an evolving compendium of perspectives on effective marketing communications.

Thursday, June 12, 2008

Ironies of social networking media...

So I've finally taken the plunge -- with a profile and page on Facebook. (Right from the get go, I'm confused: Should I have one OR the other? Or both? Damned if I know. So I've made the lazy man's move and have both.)

But here's the thing. I've been reading about social media for months (seems like years). I've read numerous posts and articles insisting that it's the way to go. It's what's now, man. It's what everyone talks about on The Daily Fix where I occasionally post.

Yet none of the hype inspired me. Then just this Tuesday, I had a five minute conversation with Mike Steltzner of WhitePaperSource in which he very convincingly persuaded me of the value, nay, the virtual necessity of having a virtual networking presence.

So yesterday I signed up with Facebook.

So here's the thing I promised three paragraphs ago: It took a real live conversation with a real live person to convince me of the value of having virtual conversations through virtual networks. Trippy, huh?

So what does this suggest? Two things, I suspect. One, a strong online presence is too important to neglect. Two, virtual networking does not replace the power of the real thing.

Give me flesh and blood. But until then, feel free to introduce yourself to me in bits and bytes.

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Jonathan Kranz
Kranz Communications
Ph: (781) 620-1154

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