Use secret code, KRANZVIP, to save $200 on registration fees!
As I promised in the previous post, you can save at least $200 on registration fees when you sign up for MarketingProfs University’s Marketing Writing Bootcamp.
I’m the drill sargeant for ebooks, but there’s a whole rogue’s gallery of thought-leader types running sessions on tons of other cool copywriting concepts and skills.
Get the details by clicking on the graphic. And don’t forget to use the code, KRANZVIP, to get your discount!
Call me a copywriting drill sargeant because MarketingProfs has signed me on to sign you up for its Marketing Writing Bootcamp. They’re offering a comprehesnive set of online courses; I’m on board to lead one of them, EBOOKS: Exploring the ebook: What, Why, and HOW on Wednesday, June 22, noon – 1PM ET.
Here’s what I’m doing:
In recent years, the ebook has emerged as a versatile new way to package and distribute content. Through real-world examples and success stories, this class will cover the critical elements that go into creating an ebook that your audience will want to read—and want to share. You’ll learn everything from selecting the best subject for your ebook to choosing and organizing its content, as well as the best ways to use ebooks to augment your digital marketing programs.
You will learn:
- What defines an ebook and how it works as a marketing tool
- How to generate perfect ebook content ideas
- Tips for structuring an irresistible ebook that gets shared
- How to close with a convincing call to action
Check it out on the Marketing Writing Bootcamp site. And watch this blog: in coming weeks, I’ll be able to offer you a discount code that will save you at least $200 on registration fees. Yeah, no kidding. So stay tuned…
What can content do fo your PR strategy? (Marketing, too.) Find out by joining The Gang of Four (me, Diane Thieke of Dow Jones, Joe Pulizzi of the Content Marketing Institute and Andrew Davis of Tippingpoint Labs) for a special Bulldog Reporter audio conference, Branded Content PR: Think Like a Publisher to Attract Followers, Boost Sales Leads and Skyrocket Visibility. It’s this Thursday, February 3 at 1pm EST and you can register here.
According to the promo copy, “Creating high-value content—and publishing it under your own brand or company name—is an excellent way to boost online traffic, generate customer leads and create a rabid following. Join PR University and a panel of branded content experts to learn what works, what doesn’t, and what mistakes to avoid so you can start your branded content program ASAP.”
According to me, and based on a preliminary conference call with the panel, you should expect a probing conversation about all things content. This WILL NOT be a cheerleading session. (That’s what LinkedIn groups are for.) Instead, we’ll get serious about what it really takes to make a content strategy work, who should get involved, and who should step aside and let the train leave without them. Expect surprises, unfamiliar insights — and perhaps the sacrificial blood of a few sacred cows.
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