Imagine this: Within months of joining a new company, that company merges with its chief competitor and it leaps from a 220 person company to a 700+ enterprise — and then you’re given 3 weeks to rebrand all your content.
That’s Martha Gallagher’s story. The senior manager of content and communications at Radius, Martha was my very first interview for my new upcoming ebook on building content creation teams.
You’ll get a more complete story in the finished ebook, but here a few highlights you can look forward to:
- What it takes to corral experts who feel comfortable with their topics of expertise, but not necessarily with writing
- How to select the right freelance talent to write complex content
- An ebook experiment that’s daring in its ambition, nail-biting in its execution
Plus, well get an insightful spin the precise role of executives on the content team. Thank you, Martha!
I’m still recruiting other content team leaders to interview. If you’d like to participate, email me.