Now, I’ve been a participant in some so-called “workshops” and found that what I really got is a “presentation.” You know the drill: a slideshow on the screen, a speaker on the platform, an audience on the brink of sleep, instead of on the edge of their seats.
Since I refuse to sit through 3.5 hours of a presentation, I refuse to impose one. Instead, Content Marketing 101 consists of a series of hands-on exercises participants will complete live, in the classroom. I will explain, illustrate, guide, cajole, encourage, and stimulate – I will be the rooster-on-acid Mick Jagger of content gurus, shaking feedback and advice among eager learners.
By completing the exercises, you will gain something no presentation can possibly provide: you will build a content strategy foundation block-by-intelligent-block. By the end of our 3.5 hours together, you will have, in your eager hands (and ruminating in your inspired brain), an authentically actionable strategy you can begin to apply as soon as you return to your offices after the CMW conference.
You’ll want to be there. Here’s how you can register. (And, oh yeah, after the Content Marketing 101 workshop, there will be other exciting things to see, hear, discover and do.)
But what if you cannot make it to Cleveland? What if you cannot attend the workshop? (I am forming my thumb and index finger into a perpendicular angle that I am placing on my brow…)
For you, and for all those who are curious about what we’ll cover during Content Marketing 101, I offer this summer blog post series. Each post will address a topic we’ll explore in-depth during the workshop. You won’t get the hands-on exercises, but you will get the gist of our work. And you can always leave a comment if you have any questions.