Comments on: You need to know the secret behind Danny Kaye’s London triumph http://www.kranzcom.com/blog/copywriting/you-need-to-know-the-secret-behind-danny-kayes-london-triumph/ Wed, 30 Nov 2011 15:42:11 +0000 hourly 1 http://wordpress.org/?v= By: Jonathan Kranz http://www.kranzcom.com/blog/copywriting/you-need-to-know-the-secret-behind-danny-kayes-london-triumph/comment-page-1/#comment-78 Jonathan Kranz Fri, 14 Aug 2009 11:55:33 +0000 http://www.kranzcom.com/?p=341#comment-78 You know, Kaye's example is one of the reasons I make it a point of introducing myself, personally, to audience members BEFORE I begin a presentation. It's an easy step to take, but I've seen few other speakers (if any) do it. Thanks for the comment! You know, Kaye’s example is one of the reasons I make it a point of introducing myself, personally, to audience members BEFORE I begin a presentation. It’s an easy step to take, but I’ve seen few other speakers (if any) do it.

Thanks for the comment!

]]> By: Jamie Lee http://www.kranzcom.com/blog/copywriting/you-need-to-know-the-secret-behind-danny-kayes-london-triumph/comment-page-1/#comment-77 Jamie Lee Fri, 14 Aug 2009 11:35:42 +0000 http://www.kranzcom.com/?p=341#comment-77 Jonathan - what a great illustration of a key marketing concept. I'm a big Danny Kaye fan (they really don't make 'em like that anymore!) & his attention to detail is one of the reasons I admire him the way I do. It's such a basic concept to understand your audience in order to best serve them - whether it's comedy, computers, customer service, or copywriting. It always amazes me how willing individuals and companies are to overlook this key step. Thanks for giving me one more weapon of persuasion in my aresenal ... I'll pull this one out the next time a client says they think they can do without getting to know their customers. ;) Jonathan – what a great illustration of a key marketing concept. I’m a big Danny Kaye fan (they really don’t make ‘em like that anymore!) & his attention to detail is one of the reasons I admire him the way I do.

It’s such a basic concept to understand your audience in order to best serve them – whether it’s comedy, computers, customer service, or copywriting. It always amazes me how willing individuals and companies are to overlook this key step. Thanks for giving me one more weapon of persuasion in my aresenal … I’ll pull this one out the next time a client says they think they can do without getting to know their customers.
;)

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