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I got an invitation from an outfit called, “Tune” to express my opinion regarding necessary skills for today’s digital marketer.

Well, if you ask for my opinion, you’re going to get it. (And even if you don’t ask, you may get it anyway.)

So I wrote, “Beyond Number Crunching: 4 Necessary Skills for Today’s Digital Marketer.” I like the piece, but upon reflection, I’d like to add a fifth, which I will add right here as a special bonus.

Number 5: Embrace a Healthy Skepticism. You can’t swing your elbows without hitting a “solution” that claims to be an “end-to-end” platform for such-and-such, or a disruptive whatzitt that will change lordknowswhat forever.

Leave FOMO to the hasty. Take a deep breath. Ultimately, the quality of your marketing work will not be dictated by the virtues of your technology (per se), but by the intelligence you bring to it. So take the time you need to cultivate that intelligence and try not to be distract–SQUIRREL!

BTW: A call out of gratitude to the good people at Tune, especially Jessica Biber, who invited me to participate. Thank you.

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