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From the author of Writing Copy for Dummies, an evolving compendium of perspectives on effective marketing communications.

Friday, February 08, 2008

BS Goes Green



Sigh. I suppose it's inevitable. And it's actually been going on for awhile, I know. But still...

Still, it's dispiriting to see authentic environmental concern because just another meaningless catchphrase: "green."

I was reminded of this this morning as I read the daily paper from my alma mater, Rutgers. In the article, a dormitory property manager is using the "green" epithet as a cudgel to control student behavior. Maybe their behavior should be modified, but if so, just say so. Without the "green" bs.

It's not easy being green. But it's way too easy to say you so.

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