Wag Your Long Tail
I haven't read the book yet, but Chris Anderson's The Long Tail is built on an interesting premise: the Web's broad reach and practically non-existent distrbution costs are turning retail sales upside-down. Instead of aiming to sell a handful of things to zillions of people (classic mass-marketing), we should plan on selling a wide variety of items that appeal to ever smaller market subsets.
You can find Anderson's blog here. And his appearance on NPR here.
I find most "visionary" biz futurecasting stuff mundane and bloated. But I really suspect that Anderson is on to something here...
You can find Anderson's blog here. And his appearance on NPR here.
I find most "visionary" biz futurecasting stuff mundane and bloated. But I really suspect that Anderson is on to something here...
2 Comments:
I read a fair chunk of the book. If you'll excuse me saying, it gets verrrry repetitive. The idea is original to be sure, but it was first only proposed in article length, and that shows.
Bookworm:
Interesting. Unfortunately, that's true of too many business books. Can you tell us a little more about the book? Anything strike you as true? As false? Real or unsubstantiated?
Thanks!
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