Out to launch
In the last couple of weeks I've neglected my blog in favor of other projects, including the launch of a new website for a group I belong to, the Southern New England Chapter of the Society for Industrial Archeology.
As it stands, the site's fairly modest -- informative, attractive yet not packed with lots of bells and whistles. I'm building it along my start-simple-and-see-what-people-want philosophy with the intention to add new elements (and prune others) as I get feedback from visitors.
There will be something interesting things to watch for that may resonate with the marketers in the audience who are responsible for interactive. Among these issues:
* Our group is largely made up of people on the older end of the age curve; I suspect the median age is between 60 -65. The Web has not been a major source of info and entertainment for them. Will they migrate more of their info-gathering efforts to the Web?
* What kinds of things will members accustomed to print communications demand of the site?
* What features or types of info will they most likely request or use?
* Can or will the site be an effective magnet for new members? Will their requirements differ from current members?
In the meantime, feel free to take a peek: www.snecsia.org.
As it stands, the site's fairly modest -- informative, attractive yet not packed with lots of bells and whistles. I'm building it along my start-simple-and-see-what-people-want philosophy with the intention to add new elements (and prune others) as I get feedback from visitors.
There will be something interesting things to watch for that may resonate with the marketers in the audience who are responsible for interactive. Among these issues:
* Our group is largely made up of people on the older end of the age curve; I suspect the median age is between 60 -65. The Web has not been a major source of info and entertainment for them. Will they migrate more of their info-gathering efforts to the Web?
* What kinds of things will members accustomed to print communications demand of the site?
* What features or types of info will they most likely request or use?
* Can or will the site be an effective magnet for new members? Will their requirements differ from current members?
In the meantime, feel free to take a peek: www.snecsia.org.
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