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From the author of Writing Copy for Dummies, an evolving compendium of perspectives on effective marketing communications.

Tuesday, May 30, 2006

Have you heard about AmazonConnect?

About a week ago I was shopping for a book on Amazon (Jill Konrath's Selling to Big Companies, which I'm halfway through and can highly recommend!), when my jaw hit my keyboard. On the title page, under the book description, was an author photo, profile and blog. Called "AmazonConnect," this new feature allows verified authors to communicate directly to book buyers.

Whoa! Maybe I'm just really behind the curve but I had neither seen this before nor heard it mentioned. In yet another fell swoop, Amazon is changing the book marketing game. Naturally, I had to participate and was prepared to pay a great deal of money to take advantage of Amazon's extraordinary reach. So how much does it cost? Nada. Nothing.

You may see what I've done to launch my own Amazon connection for Writing Copy for Dummies. I welcome your feedback!

3 Comments:

Anonymous said...

Jonathan,

Your AmazonConnect shows a lot of humility in its tone, especially the intro, yet hits the "soft-sell approach" nail on the head with the inclusion of page #'s for specific topics within "Writing Copy for Dummies".

I own the book. Got cuts on every finger from going through the pages...countless times.

I bought the book before you put your AmazonConnect up online. And yes, I felt pain in my search for a helpful book on copywriting. Newbies will surely benefit from reading your AmazonConnect.

Good job.

Nick Wright
Cincinnati, OH

10:52 AM  
Jonathan Kranz said...

Nick,

Hey, thanks for the great comments! Much appreciated. If you ever have any questions about things you've read about in the book, feel free to comment on the blog or send me an e-mail.

Jonathan

11:30 AM  
Anonymous said...

Will do. Thanks Jonathan.

Nick Wright

10:34 AM  

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