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Kranz On Copy: Insights and answers on copywriting and writing copy

From the author of Writing Copy for Dummies, an evolving compendium of perspectives on effective marketing communications.

Wednesday, April 05, 2006

More numbers on article PR results

Here's the latest on my experiment with EzineArticles.com:

* I'm in a holding pattern with 16 published articles.
* Statistics continue to grow -- so far, 2,364 views and 20 "EzinePublisher" pick-ups.
* My web stats (visits, hits) are higher than when I began, but seem to be tapering off a little from its peak last week. That seems right: the biggest surge would come when the articles are fresh and are picked up by RSS feeds for distribution.
* Forgot to mention this last time around -- my book sales are up, judging from the numbers at Amazon.com. Among other things, article syndication may be a good way to promote a book (you can add the book URL to the signature line of the article).

Also, I have the featured blog post this morning on Marketing Profs Daily Fix, so I hope you'll take a look.

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