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From the author of Writing Copy for Dummies, an evolving compendium of perspectives on effective marketing communications.

Wednesday, March 08, 2006

"The Mystery of Love-Making Solved"

I found a great book at a library sale recently: They Laughed When I Sat Down: An informal history of advertising in words and pictures by John Rowsome, Jr. (1959)

Among its treasures are reprints of historic (or antique) ads. Here's a gem from what appears to be the late nineteenth or early twentieth century:

The Mystery of Love-Making Solved
Or an Easy Road to Marriage.


Start Right and the Battle is Half Won! A man in love or a lady whose heart has been touched with the burning fire of True Love will find in this Book strange Secrets that no friend could tell them, and an Easy Way to Marriage through Love's Intricate Pathway. It also contains many Ancient hidden secrets that the married should know...Every country, civilised and barbarous, has been ransacked to get The Secrets of Love Making. It will bring joy to thousands of both sexes...

And you have to love the offer: "Ask Four friends to buy one each, and thus get your own Book free."

Any takers?

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