Kranz On Copy: Insights and answers on copywriting and writing copy

Now I have eleven articles live on EzineArticles and, judging by messages I get from Google Alerts, a few of my articles have been reproduced on other websites.

But what a range in quality! This morning, I got a polite, articulate request to reprint my work on MortgageBrokerLand, which I naturally accepted (with a note of appreciation for the considerate request). The site is a well-organized, content-rich "hub" for brokers in the mortgage industry that shows every sign of professional thought and management. I'd welcome visitors from that site.

The very same day, I also found myself in the land of the surreal: an acne information site that collects absolutely irrelevant content in the pursuit, I suppose, of higher search engine rankings and greater revenues from acne-related advertising. Now, I guess that having a link from this site might be of marginal value of increasing my search engine ranking. But as a direct link, it's pretty near worthless -- what kind of visitor would I get from an acne site, and a cheesy one at that? (Unless, perhaps, it was one that landed there by mistake.)