Article syndication seems to be working
By now, I have 16 articles on EzineArticles.com and have started a discussion that has elicited variety of comments, including a blog post that suggests that I'm a little behind the curve regarding this "old" and familiar technique, and a long e-mail critique from a marketer who believes the EzineArticles model of syndication "doesn't work" and who has a better way -- which will be in beta soon.
Well, it's only been a couple of weeks, but:
* I've seen my web visits increase by at approximately 40%.
* According to the stats available on EzineArticles.com, 1927 people have viewed my articles so far.
* According to the same stats, 17 web sites have republished my articles.
Not bad. Especially since I'm recycling articles I've already written and had been gathering dust on my hard drive.
I'll say this: To date, I've found no other way of boosting my web stats that has been as cheap or as effective.
What have you found that works?
Well, it's only been a couple of weeks, but:
* I've seen my web visits increase by at approximately 40%.
* According to the stats available on EzineArticles.com, 1927 people have viewed my articles so far.
* According to the same stats, 17 web sites have republished my articles.
Not bad. Especially since I'm recycling articles I've already written and had been gathering dust on my hard drive.
I'll say this: To date, I've found no other way of boosting my web stats that has been as cheap or as effective.
What have you found that works?
4 Comments:
Jonathan, I never meant to suggest that you were behind the curve! It's just something I've used for service businesses for quite a while, and I felt like I was the one "behind the curve" for not posting about it earlier myself.
But you're doing a great job on reporting your results, as well as fostering conversation.
And as you can tell, I'm a regular reader of yours (since I didn't even need a link from you to tell me I needed to respond). :)
Brian: Sorry I appeared pricklish!
But the truth is, I AM BEHIND THE CURVE! I find much of the new e-communications technology, such as RSS and "lenses" and syndication to be quite baffling.
I suspect that many other marketers are in a similar boat. That's why I'm delighted to try things out and report on my progress -- it's the testimony of someone who's not technologically proficient.
For those who are, like yourself, I hope you'll feel encouraged to chime in and share your insights. We'll all be the wiser for it.
Thank you, Brian!
Jonathan,
I agree, article syndication has its merits, but I found that too many people were reprinting my articles without any link to my site. They would simply strip my byline and copyright notice and run them as if they had written the article!
One woman, when confronted on her flagrant stealing, said, and I quote, "Nothing is copyrighted on the Internet." I had to send my lawyer after her.
I now post articles on my Website and offer them as reprints. But people have to ask me to do so first. I know this doesn't stop anyone from simply copying them, but it makes me feel a little more in control.
The other thing I do is optimize them according to the types of information people are searching for -- that way, I get the targeted traffic without having to use syndication sites.
Dianna:
I think it's all about the math. Sure, I offer articles on my website that people may reproduce with my permission. But a site like EzineArticles attracts about a thousand times more traffic than my own, meaning more visitors will, in fact, reproduce the articles.
Sure, there's some risk of theft. But I think the value of additional link-backs from reputable websites outweighs the annoyance of a handful of rogue copy stealers.
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