Article PR: First signs of (modest) success
Update:
I now have eight articles live on EzineArticles and this morning, I saw the first signs of movement: In my web stats, I saw two link-throughs from an article of mine that had been picked up by what appears to be a kind of "link farm" site.
No, that's no storm in the marketing waters. But since it's the first evidence of activity, it attracted my attention.
I now have eight articles live on EzineArticles and this morning, I saw the first signs of movement: In my web stats, I saw two link-throughs from an article of mine that had been picked up by what appears to be a kind of "link farm" site.
No, that's no storm in the marketing waters. But since it's the first evidence of activity, it attracted my attention.
1 Comments:
Dear Jonathan,
I read your article "Kranz on Copy: Insights and answers on copywriting and copy", with great interest.
The problem with current syndication models such as "Go Article's" et al is confirmed in some of your readers comments that were posted. Essentially there is no way of measuring the impact of this type of syndication. The model purveyors promote the value of "links" back to ones website. While this has limited value, true success must be measured in its impact on revenue generation for authors.
There are many other serious problems with this model as well but for the purposes of this email, (and your attention span:)), I will defer.
Current syndication models are for the most part fundamentally flawed. They create a cycle that devalues content and puts the content creators at the bottom of the benefit chain in terms of revenue.
The Internet is a "supply chain" mechanism or platform which is virtually impossible to control. Thus copyright is difficult to enforce.
However, if you look at what the Internet will ultimately evolve into in terms of disintermediation, good content creators will soon ascend to their thrones again.
The reason that I am firmly convinced of this is the impact that the Internet will have on the buyer-seller relationship. It is in the best interest of manufacturers of products and services to provide accurate and reliable information about their products to as broad an audience as possible, and at no cost to anyone but themselves.
Because disintermediation eliminates all layers in between the buyer and the seller, the task of the copywriter becomes clear: Objective and expert commentary on those products and services. All other copy will "secondary" in nature but an essential part in maintaining the relationship between the syndicates and the consumer and gaining their loyalty.
This elevates the value of good copy..if you can impose some type of control for the purpose of monetizing the copy to the benefit of the author and the object of the copy. (the object of the copy for syndicate's is to maximize revenue. This is done by ensuring the quality of the copy is high and that it reaches as wide an audience as possible).
p.s. Happy to see that your article syndication is creating some interest. More to come & soon:)
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