Kranz On Copy: Insights and answers on copywriting and writing copy

There's no way around it: If you want to position yourself as a thought-leading, industry expert, guru-type of consultant or professional service provider, you almost have to write a book.

Here a few things to think about while you're thinking about it:

Check out Margaret Gormley's article, Giving Them What They Want: How to Write a Book Proposal and Win a Publisher's Heart on ThoughtLeading.com. Before you write a book, you have to write a compelling book proposal; look to this article for insights.

Read my article on RainToday, 8 Things You Must Know About Publishing A Book To Promote Your Services.

Then, consider plunking down $15 to read a 12-page, in-depth interview RainToday conducted with me to capture my roller-coaster book publishing experience: Thought Leadership Through Publishing: Negotiating Your Best Publishing Deal, An Interview With Jonathan Kranz. In it, I offer some hints, tips and advice regarding what you should and should not expect in your negotiations and subsequent relationships with publishers.