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Kranz On Copy: Insights and answers on copywriting and writing copy

From the author of Writing Copy for Dummies, an evolving compendium of perspectives on effective marketing communications.

Tuesday, October 11, 2005

We have a winner!

Karen Ladd of Florida was the first to respond with the correct answer: Jack Kerouac. Her copy of Writing Copy for Dummies is on its way. Great job, Karen!

Why this silly contest? No good reason. But Sunday, my family and I visited the National Park site in Lowell, Massachusetts, the town where Kerouac grew up and where several of his novels were set. In one of the park's museums there's an intriguing display case of Kerouac artifacts including two items we closely associate with him: his typewriter (of course) and his "on the road" knapsack. Beside these is a brief autobiographical sketch that includes the "strange, solitary, crazy Catholic mystic" quote.

This has been my little way of honoring that sentiment. And him. And the road between "beat" and "beatific."

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Jonathan Kranz
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