Careful what you wish for
Today, I saw the following sentence on a Craigslist posting seeking a copywriter: "Your cover letter is very important! Use your letter to demonstrate your passion and originality. Avoid cliches, stock introductions, and nautical references [the agency has a nautical name]."
By insisting on a letter that demonstrates "passion and originality," the agency has opened the door to gratuitous cuteness; now every postulant will jump through fire to write clever sentences that express their inherent "passion and originality."
Great. So instead of attracting writers who know how to get to the point with a minimum of BS, this agency is going to get prima donnas infatuated with their own creativity. Instead of what customers need. Or what specific projects demand.
That's the agency's prerogative, of course. But I feel for its clients.
By insisting on a letter that demonstrates "passion and originality," the agency has opened the door to gratuitous cuteness; now every postulant will jump through fire to write clever sentences that express their inherent "passion and originality."
Great. So instead of attracting writers who know how to get to the point with a minimum of BS, this agency is going to get prima donnas infatuated with their own creativity. Instead of what customers need. Or what specific projects demand.
That's the agency's prerogative, of course. But I feel for its clients.
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