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Kranz On Copy: Insights and answers on copywriting and writing copy

From the author of Writing Copy for Dummies, an evolving compendium of perspectives on effective marketing communications.

Thursday, August 25, 2005

Getting ready for the new year

In business, the first week of September represents the real beginning of a new year. People return from vacation; new plans spring into action; new budgets get tapped; new employees take on new roles. Business associations that had been dormant over the summer pull the sheets off the furniture and initiate a new wave of events. Once again, the wheel of economic karma turns.

For me, last week's vacation is already receding far into the distance while the projects I've lined up for September loom ominously over my head. It's truly the beginning of a new year of activity.

I can't help but think how topsy-turvy this all is. Today, we plant our seeds in Septmember and anticipate the distant summer as a time of rest (for at least part of it anyway). In an agrarian age, we planted in spring, worked like dogs in the summer, then looked toward Octoberfest as a post-harvest celebration of bounty -- one we prayed would carry us through the long, dark winter.

What seeds are you planting this September?

1 Comments:

Pam G said...

I'm planting the seeds for a new life, hoping to launch my copywriting business in the spring. My daughter is in 8th grade, and I have to face the fact that continuing to work full-time at a place nearly an hour away, is going to make me gray long before she gets her mortarboard. Besides that, it's high time I made some money doing what God apparently wants me to do: write.

Am I terrified? You bet. But with all the awesome books lining my shelf, I'm also well-armed.

7:44 PM  

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