Kranz On Copy: Insights and answers on copywriting and writing copy

It's here: After months of impatient waiting (on my part -- I couldn't wait to see it in print), my friend David Scott's new book, Cashing In With Content has arrived!

Subtitled, "How innovative marketers use digital information to turn browsers into buyers," Cashing In features 20 real-life case studies that illustrate the value of developing content . . . the way to develop content . . . and the lucrative consequences of creating content people genuinely want and use.

Al Ries calls the book, "A treasure chest of ideas for making your website more interesting and compelling." Seth Godin says, "Don't let the title fool you! This is an important riff on a basic truth: The web is not TV. Marketers beware: Hype will lose every time because consumers now have a choice."

And yours truly weighs in with the following: "In the Information Age is it possible that the best web strategy is one that gives visitors -- gasp! -- something meaningful to read? Scott says it's not only possible, it's probable and, most importantly, profitable. Cashing In With Content is a must-read book that shows you why and how."

What are you waiting for? Go order a copy.