Kranz On Copy: Insights and answers on copywriting and writing copy

I hate lawn care. I even prefer shoveling snow to cutting the grass.

My disdain is reflected in my performance: My lawn never looks beautiful. In fact, I don't even aim for it to look "good." Instead, my goal is to keep the weeds just under enough control so that the property doesn't look abandoned.

That's the running joke in my household -- that as groundskeepers, we shoot for the "not abandoned" look.

Kind of like many blogs, don't you think?

At the peak of blog frenzy, so many people rushed to create one. Then, for the first few weeks, bloggers scrupulously posted frequently. (Too many posts, however, were about how great it is to blog . . . why it's important . . . and hey, look, so-and-so just launched a blog!)

Then the number of new posts tapers off. Coming up with something to say isn't easy. Thinking of something meaningful to say is even harder.

So now, many of the blogs that've started with a bang have not-quite-ended with a whimper -- just enough occasional posts so that blog has that "not abandoned" look.

Yeah, I'm guilty too. Especially when business gets busy, as it has been the last five, six weeks.

Have you noticed a growing number of "not abandoned" blogs as well?