Kranz On Copy: Insights and answers on copywriting and writing copy

What's in a name? Plenty of sales power.

The other day my family was in the mood for chicken. Tired of the same-old, same-old, I opened my Joy of Cooking and found a winner I had't cooked in a long time, Chicken Paprikash. Prepared with loads of paprika and sour cream with a touch of lemon, it's a treat everyone loves. Once they taste it.

But "paprika" and "paprikash" are tough sells to picky 6 and 10 year-old eaters. Then I remembered something interesting: In the novel, Dracula, Chicken Paprikash (or a close varient thereof) is the dish Jonathan Harker eats at a Transylvanian inn. In a sudden flash of inspiration, Chicken Paprikash became "Dracula Chicken."

The kids couldn't wait to eat Dracula Chicken and when they did, they loved it. The next day, they brought a friend over around dinner time. Caught unprepared, I had nothing to offer but leftovers. Not a problem. Our guest's eyes opened wide and she asked, "You mean, we're going to have Dracula Chicken?!" Talk about the power of word-of-mouth -- and of a great name.

Got any names with as much bite?