Tossing the word salad
A quick suggestion:
When you ask a writer to rewrite a previously completed project, such as an old brochure or posted Web pages, give the writer new content to work with: new ideas, insights, proof points -- or at least a fresh perspective.
Otherwise, your writer must base the rewritten copy on . . . the old copy. And nothing else. At best, all the writer can do is recycle the old words or ideas, or remix the same ingredients.
End result? You're just re-tossing the same word salad. If you want a fresh meal, gather fresh ingredients.
When you ask a writer to rewrite a previously completed project, such as an old brochure or posted Web pages, give the writer new content to work with: new ideas, insights, proof points -- or at least a fresh perspective.
Otherwise, your writer must base the rewritten copy on . . . the old copy. And nothing else. At best, all the writer can do is recycle the old words or ideas, or remix the same ingredients.
End result? You're just re-tossing the same word salad. If you want a fresh meal, gather fresh ingredients.
1 Comments:
Hallelujah.
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