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From the author of Writing Copy for Dummies, an evolving compendium of perspectives on effective marketing communications.

Friday, June 03, 2005

Smuggled notes from BookExpo America

Today, the "largest book publishing event in the U.S.," BookExpo America, throws open its doors at the Javits Center in NYC.

I won't be there today because tonight, I will sit in a sweltering, airless auditorium to see my daughters' dance recital. (Think of it as two minutes of bless -- watching my kids' turns on stage, wrapped with two hours of misery -- watching everyone else's kids on stage.)

But first thing tomorrow morning, at the wee hour of 5:00, I will hit the road and brave the long, dark nothing-good-on-the-radio gully known as Connecticut ("The Horizontal New Jersey") for the BookExpo in New York.

From the Expo, I will post regular blog contributions from the floor: what's there, who's where. Please look for my posts Saturday and Sunday.

Write me if you intend to be there yourself and would like to say hello.

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