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Kranz On Copy: Insights and answers on copywriting and writing copy

From the author of Writing Copy for Dummies, an evolving compendium of perspectives on effective marketing communications.

Sunday, June 05, 2005

Reality Book-Bytes

I'm writing live from the Book-Byte booth at BookExpo American in NYC. Follow the link: They've put together a brilliant online book promo program complete with a video feed, contact info, event, bio, etc -- a comprehensive book PR program in a box (er, on the Web). Very smart.

Last night, I had an amazing meal at Wildflower at the corner of Bleecker and Macdougal in the Village. My hostess (and restaurant co-owner) Raquel Wolf was as sweet and helpful and hospitable as it's possible to be -- a welcome welcome after a long day at the Expo. My cheese and charcuterie appetizer was absolutely killer (as was the excellent selection of wine) and the entree represented my first attack on ostrich. Superb! They just opened last October; they offer outdoor cafe seating; and they represent a delicious alternative to the usual tourist-trap fair common in the area. Please visit and tell them I sent you.

The Expo floor is much slower today, but the hardy souls who remain are much more eager to chat -- and give away books. I look forward to the conversational and literary riches to come.

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Jonathan Kranz
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