Kranz On Copy: Insights and answers on copywriting and writing copy

My customers want something new. Instead of just asking me to write marketing and PR materials for them, they're now asking me to teach them how to write these materials -- web pages, blogs, articles, press releases, among other things -- themselves.

This makes sense to me. For starters, my customers' agencies don't really want to bother with deep content, so they're not much help. But more importantly, the best content comes from the inside -- from the people most knowledgeable about the products/services and closest to the customers.

You asked for it, you got it: I'm now offering comprehensive one-day writing training seminars delivered directly to your door. Called the Corporate Content Writing Seminar, my hands-on, intensive writing program teaches you and your marketing colleagues how to find, package, express and deliver quality content that attracts prospects and secures customer loyalty.

You'll find more information on my website. But here a few of the cool details:

* You don't have to ship your staff all over the country. I bring the writing seminar on-site and in-house.

* Every participant gets a 3-ring binder packed with guides, tips, worksheets and step-by-step instructions, so the learning keeps on coming long after the one-day seminar is over.

* When you schedule a seminar, I'll send you a brief questionnaire asking for insights into your company, your industry, your market. With your responses in hand, I'll adjust the seminar content and examples to your needs.

Questions, comments or suggestions? I'd love to hear them. Drop me a line.