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Kranz On Copy: Insights and answers on copywriting and writing copy

From the author of Writing Copy for Dummies, an evolving compendium of perspectives on effective marketing communications.

Monday, May 02, 2005

Come visit me on Thursday, May 5

The editors of 800-CEO-READ blog have invited me to host their blog, as its exclusive blogger, on Thursday, May 5. Please drop by at any time of the day to visit, read, lurk, or leave a comment (which I'’d be delighted to respond to).

800-CEO-READ blog is the official blog of 800-CEO-READ, a website dedicated exclusively to business books hand-picked by its president and chief reader, Jack Covert. One day each week, the blog features an author guest-host who addresses topics related to his/her book and relevant to the blog’'s business audience. Previous guest-hosts include Seth Godin, Marc Gunther, Ann Crittenden, John Winsor and many other prominent business book authors.

On May 5, I will post on issues such as:

  • “"Good"” versus "“bad"” copy, and why looking for “good” copy may be the wrong idea.
  • Content mining: How to uncover the hidden marketing treasures buried in your organization.
  • Authenticity: Developing a voice that resonates with your audience.
  • Just about anything you ask me to write about.

In fact, if you write me in advance with questions or topic suggestions, I'’ll put them in the hopper among the day'’s issues.

Thank you for marking your calendars on Thursday, May 5 for the 800-CEO-READ blog!

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Jonathan Kranz
Kranz Communications
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