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Kranz On Copy: Insights and answers on copywriting and writing copy

From the author of Writing Copy for Dummies, an evolving compendium of perspectives on effective marketing communications.

Wednesday, March 02, 2005

Poet identified, laurels placed

Two posts ago, I offered a free copy of Writing Copy for Dummies to the observant reader who could identify a poem surreptitiously referenced in my MarketingProfs. com article, Three Ways to Transform Vague Attributes Into Compelling Copy.

We have a winner: Jeff Cawley, VP of Market Development at Northwest Analytical, Inc. in Portland, Oregon. After "a mad search through the dark recesses of bibliographic lore," Jeff correctly identified the reference -- "the rag and bone shop" -- as a metaphor from W. B. Yeats' "The Circus Animals' Desertion."

Congratulations, Jeff!

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