Kranz On Copy: Insights and answers on copywriting and writing copy

In a recent article on MarketingProfs.com, Three Ways to Turn Vague Attributes Into Compelling Copy, I stole the idea of the "objective correlative" from the 2oth century poet, T. S. Eliot. There is, however, yet another boost (concealed within a metaphor) in the article from a different, major poet: Be the first person to identify the poet and name the poem, and you'll win a free copy of Writing Copy for Dummies. Plus, I'll crown you with laurels within this blog.